Market for the product or service really does exist

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How can an entrepreneur seeking funds to launch a business convince potential lenders and investors that a market for the product or service really does exist?

Everyone seems to understand the importance of setting objectives, so why do so few small businesses do so? Many small business owners seem to keep everything in their heads and they have a general idea of what they want to accomplish, but why is it so hard to write it down?

Reference no: EM131027320

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