Reference no: EM133371127

TITLE:"Consumer Preference Awareness Towards Cosmetic Products Among College Students of Cavite State University - Silang"

INTRO: The word "cosmetics" comes from the ancient Greek "kosmetikos". "Kosmos" essentially means "order", to improve the odor or appearance of the body. For most women, cosmetics rank among their most significant necessities. One of the reasons for using cosmetics is to appear appealing. The cosmetics business is still working hard to meet consumers' needs and demands by offering a wide variety of cutting-edge cosmetics products. Ancient Egypt frequently comes to mind when we think about the history of cosmetics. It is regarded as the beginning of cosmetics. The Egyptians were the ones who first recorded their knowledge in writing, despite the fact that cavemen utilized oils, ointments, and pigments to nourish their skin throughout the Stone Age. In their writings, they discussed hygiene and also how makeup helped improve their appearance. Cosmetics were not just for ladies. Men and women had the same concern for maintaining good personal hygiene (Adam Rotter, Allure 2018). However, there continue to be extremes and trends today. There is a greater demand today for personal care products, and today we have more options than before to utilize cosmetics to improve or change our appearance as well as to care for our skin. Today's cosmetics are available for both men and women to utilize, and everyone can shape oneself (Mangalindan et al., 2020).

Products that are specifically made to take care of, enhance, and maintain the look and health of the skin are referred to as skincare products. They can consist of a wide variety of items, including masks, moisturizers, serums, and cleansers. In recent years, skincare has grown in popularity as more customers try to maintain healthy, youthful-looking skin. With an increasing number of brands selling products that address a range of skin ailments and demands, the skincare segment has consequently grown to play a significant role in the global cosmetics market. As a result, there is now more of a need for skincare goods, which is assisting in the expansion of the global cosmetic sector. (Jia En Lee et al., 2019). According to Prasathkumar 2019 the market for skin care products worldwide is expected to expand significantly between 2012 and 2024. The market for skin care products worldwide is anticipated to reach 180 billion US dollars by 2024. On the other hand, as stated to the article "Philippines' Cosmetics and Skin care products", Customers, both male and female, are looking for international and local brands with active substances that will help them keep up a healthy appearance and shield their skin from harmful pollutants in the environment. As young adults in the Philippines place more importance on preserving a youthful appearance, the market for personal care products is still growing. 110 million people, or 2% to 5% of the overall population, can buy higher-end goods.