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Market for performance-based yoga and fitness apparel

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Reference no: EM133156166

Cavin McDonald is the CEO of Lululemon Athletica Inc. He wants to know how strong are the competitive forces confronting Lululemon in the market for performance-based yoga and fitness apparel? Please do a five-forces analysis to support your answer. Also, highlight the following:

1. What do you see as the key success factors in the market for performance-based yoga and fitness apparel?

2. What 3-4 top priority issues do CEO Calvin McDonald and Lululemon management need to address?

3. What recommendations would you make to lululemon CEO Calvin McDonald? Your recommendations should cover what to do about each of the top priority issues identified in the previous questions.

Reference no: EM133156166

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