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Market for medium-distance intercity transport

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This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport.

Write a 2 page paper on entering a new foreign market. Please make sure to add abstract and Grantham University

Address the following in your paper:

· As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?

· Does Megabus have any overwhelming resources and capabilities?

· As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?

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In this assignment we have addressed a. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have? b. Does Megabus have any overwhelming resources and capabilities? c. As a college student, among choices of private car, train, airplane, Greyhound, and Megabus between Chicago, Illinois,and Columbus,Ohio, (a trip of 360 miles) which one would you choose? We have developed the paper in word file,

Reference no: EM13736462

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