Market for international marketing operation

Assignment Help Other Subject

Reference no: EM13941256

The outcome of the assessment is to profile the market for international marketing operation. Select one international market country to consider for launching a product of the business/company you select. The product should not be available in the market / country you select

1. Outline a brief introduction of the company and its major products/services

2. Outline market situation or situational analysis or environmental analysis. This is for the host market .

Macro
- pest analysis
- International standards
Micro
- Competitors analysis
Three major competitors' that include international players and local players.
Marketing mix
Major strengths and weakness
- Customer analysis
Needs and preferences
Consumer behavior analysis (factors affecting consumer behavior)

Segmentation analysis

o Four variables of consumer segmentation/VALS segmentation / Need State segmentation approach

Targeting Strategy

o There are four targeting strategies to select undifferentiated differentiated concentrated and micro. For this assessment you could select either differentiated or concentrated. Please outline the reason

Swot analysis:

o Asset/ capability / resources to consider for strengths / weakness analysis

Financial resources
Networking such as supplier distributor and customer
Brand
Management capability
Business process
Other assets capabilities

Opportunities

o link to pest analysis

Threats
- link to PEST analysis
- link to competitor's analysis

Positioning

Formula to whom (target market) you (our brand) are/is what (concept)
Implementation plan:

Relate to possible marketing mix to deliver this positioning statement. Explain how they will be implemented . This includes what, when , who and how.

Reference no: EM13941256

Questions Cloud

Assume that the bond has just been issued : A 7-year, 11.00% semiannual coupon bond with a par value of $1000 may be called in 5 years at a call price of $1,155.00. The bond sells for $970.50. (Assume that the bond has just been issued.). What is it’s yield to maturity?

Uses equity capital and it has two equally-sized divisions : Duval Inc. uses only equity capital, and it has two equally-sized divisions. Division A's cost of capital is 10.0%, Division B's cost is 14.0%, and the corporate (composite) WACC is 12.0%. All of Division A's projects are equally risky, as are all of..

Your next project is to revamp the compensation : Be clear about these assumptions and data for your professor to follow along.

What is the fair price of this investment : An investment pays $2,600 per year for the first 4 years, $5,200 per year for the next 6 years, and $7,800 per year the following 7 years (all payments are at the end of each year). If the discount rate is 10.25% compounding quarterly, what is the fa..

Market for international marketing operation : The outcome of the assessment is to profile the market for international marketing operation. Select one international market country to consider for launching a product of the business/company you select. The product should not be available in th..

Maximum price you should be willing to pay for the bond : Assume that you are considering the purchase of a 15-year, non callable bond with an annual coupon rate of 8.60%. The bond has a face value of $1000, and it makes semi annual interest payments. If you require an 13.55% yield to maturity on this inves..

The total book value of the firms equity : The total book value of the firm’s equity is $17 million; book value per share is $34. The stock sells for a price of $45 per share, and the cost of equity is 15%. The firm’s bonds have a face value of $6 million and sell at a price of 120% of face v..

Firm pays out its excess cash as a cash dividend : A firm has a market value equal to its book value. Currently, the firm has excess cash of $7,700 and other assets of $27,300. Equity is worth $35,000. The firm has 700 shares of stock outstanding and net income of $3,500. What will the stock price pe..

Standard deviation of the portfolio return : Mr. Jones has a 2-stock portfolio with a total value of $560,000. $225,000 is invested in Stock A and the remainder is invested in Stock B. If standard deviation of Stock A is 16.80%, Stock B is 10.75%, and correlation between Stock A and Stock B is ..

User Account

All Pages