Market expansion plan for existing organization

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Reference no: EM132245937

Marketing plan is for New vegan restaurant

Marketing (Topic 5) Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.

Please answer the following:

What is your target market?

What is the size of your target market?

Reference no: EM132245937

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