Market evaluation of primark entering nigeria

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Reference no: EM133441562

A market evaluation of primark entering Nigeria demonstrating thorough analysis of secondary data.

1. PEST analysis

2. A market entry plan for primark in nigeria based on a 'realistic' evaluation of the chosen firm's characteristics e.g., resource base etc.

3. The report should also include an explanation of why and how that expansion of primark would benefit Nigeria.

4. You must draw on academic theory to justify your analysis and proposal. please include harvard references in the word

Reference no: EM133441562

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