Market-driven models for pricing-cost-driven pricing models

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Monczka discusses both market-driven models for pricing (price volume model, market-share, market skimming, revenue pricing, promotional pricing, competition pricing) and cost-driven pricing models (cost markup pricing, margin pricing, and rate-of-return pricing) as in use in practice today. Consider an organization that you are familiar with (a company you worked for, the university, etc), and discuss their pricing strategies using the terminology from the reading.

Reference no: EM131033265

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