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1. Evaluate the less-than-load (LTL) trucking industry circa 2001 using competitive analysis (that is, five forces) tools. Be sure to focus on the 2001 time period in which the relevant article was written.
a. How does the entry threat in this market differ from the full-load trucking market?
b. What are the leading potential substitutes for LTL? Which of them pose more or less of a threat to LTLs, and why?
c. Do you think the price increase is likely to hold? Why or why not? Be sure to use ideas from the five forces here and facts from the article.
d. If there were to be entry into this market, who might those entrants be?
2. Now evaluate recent changes impacting the LTL market. Based on the provided article, what are these changes and how are they impacting LTL players such as XPO?
3. What exactly is XPO Connect (you may need to do a bit more research to figure this out)? What do you think the barriers to entry are for this market?
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