Reference no: EM133054464
McDonald's recently tested two new breakfast menu items to satisfy their customers:The McBenedict:
Two halves of an English muffin, each topped with Canadian bacon, a Poached egg, whipped Hollandaise sauce, and chives, served with Golden Hashbrowns, made from fresh Russet potatoes that are soaked in ice water overnight before cooking, for crispiness.
Arch Classic French Toast: French Toast made from thick sliced Brioche bread served with Hot Maple Syrup, Powdered Sugar, Seasonal Berries and Hickory Smoked Applewood Bacon.
Use Porter's Generic Strategies, to provide McDonald's with suggestions and recommendations with regards to these New Menu items.
Mush Overnight Oats, has enjoyed a massively positive reception and has been moving rapidly, curating a brand name in the foods industry. Fitness enthusiasts, high-profile coffee shops, corporate and business offices, and campus have provided significant business for Mush Oatmeal. Mush has become a reliable and consistent best-seller at countrywide Whole Foods Market, Sprouts, Target, Amazon Fresh, Wedman's, Gelson's, HyVee, Publix, Giant Eagle, ShopRite, Ralph's and many other stores throughout the U.S.
It's stated that before being on Shark Tank, Mush had been in around 150 stores and had booked almost $200,000 in sales. Since getting the deal eighteen months before, Mush is now in 3,500 stores nationwide and has done $15,000,000 in sales.
https://eatmush.com
Use the Ansoff Matrix to develop recommendations for Mush's 'Market Development Strategy'. it can be conceptual but require recommendations with examples and supporting explanations.