Reference no: EM132185533

1. Market development strategies include all of the below except

Targeting customers in a segment that are already being targeted;

Targeting customers in other geographical areas;

Targeting non-buying customers in a currently targeted segment;

Targeting segments where competitors are weak

2.  In which product life cycle phase it is easier to persuade a customer to switch to your product or services?

Introduction phase;

Growth phase;

Mature phase;

Decline phase

3. Analyzing the strengths and weaknesses of the competitors and their current and likely future strategies is called……

Competitors analysis;

Market structure analysis;

Demographic analysis;

Geographic analysis

4.