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1. Market development strategies include all of the below except
Targeting customers in a segment that are already being targeted;
Targeting customers in other geographical areas;
Targeting non-buying customers in a currently targeted segment;
Targeting segments where competitors are weak
2. In which product life cycle phase it is easier to persuade a customer to switch to your product or services?
Introduction phase;
Growth phase;
Mature phase;
Decline phase
3. Analyzing the strengths and weaknesses of the competitors and their current and likely future strategies is called……
Competitors analysis;
Market structure analysis;
Demographic analysis;
Geographic analysis
4.
Nike is the world's largest athletic brand. Its innovative and broad product line helps drive sales, however a large majority of those sales are in the footwear
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In order to successfully develop customer reference stories, firms should?
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