Market development-product penetration and diversification

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Reference no: EM13186151

For most consumers, the brand name Benetton brings to mind a retail clothing store that carries many products that bear the Benetton brand. But the Benetton Group also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company. The list of the company's holdings indicates that the company's managers believe in growth through is it.

a. market development.
b. product penetration.
c. diversification.
d. market integration.

Reference no: EM13186151

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