Market commonality

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Reference no: EM1319480

1. Explain what is meant by market commonality? By resource similarity?

2. How do awareness, motivation, and ability affect the firm's competitive behaviour?

3. What factors affect the likelihood that a firm will take a competitive action?

4. What factors affect the likelihood a firm will initiate a competitive response to the action taken by a competitor?

Reference no: EM1319480

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