Market basket analysis in your current job

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Reference no: EM133575488

Question

In the discussion board, talk about how you could use market basket analysis in your current job (or a previous job). Even if your organization does not have all the necessary data, you can simply imagine what could be done. Talk about the variable that you are interested in explaining or predicting (e.g., customer churn, employee retention, customer purchases $100 or more, project costs exceed budget). In the video, Dave was predicting Survived. What are some of the characteristics that could be used to predict your variable? In the video, Dave used things like Female, Was First Class, Was an Adult, Has a Child. Remember all of your variables will be converted to dummy variables (i.e., value of 1 or 0). You don't need to do any analysis. Just discuss the a possible scenario.

Reference no: EM133575488

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