Reference no: EM132712514

MARK110035 International Marketing Management - University of West Scotland

Learning outcome 1: Distinguish between trade and marketing at the international level
Learning outcome 2: Carry out an analysis of the international environment in relation to marketing activities
Learning outcome 3: Identify and interpret international marketing opportunities
Learning outcome 4: Evaluate the process of market entry strategy for all types of firms
Learning outcome 5: Undertake and apply marketing activities including product, pricing, promotion and distribution

You are required to work individually, and carry out an investigation into one of the following nations, with a view to assessing its potential as a market for entry by a company of your choice. The company should not already be trading in the selected country.
Then write and submit a report outlining your findings, including an indication of where you sourced your information.

Argentina Brazil China France Greece India

Kuwait Mexico Morocco Nepal New Zealand

Peru Poland Russia Saudi Arabia South Africa

Venezuela UK Ireland Mexico Germany

Your investigations should involve carrying out research into:

• Location, region, size and population of the country selected;
• The recent history and political structure of the nation;
• The country's relations with its neighbours;
• The economic conditions and trends within the country;
• The social, cultural and religious environment, including any particular cultural groups that may be identified;
• Legal systems, laws relating to business;
• Availability of media and its usage among the population;
• Technological issues, including infrastructure, transport systems, etc.
• Ecological issues, and attitudes towards these.

Any interconnections between these issues should also be discussed.

Your report should follow the following format:

Introduction: A brief outline of the assignment and some introductory comments about the country under investigation - why it is of interest to you.

The main body of the report with your findings organised under appropriate headings as outlined above.

Summary and conclusions:

As a result of your investigations, do you consider the nation you researched to be one that your company could do business in?

What entry strategy/ies might be appropriate for entry to the chosen market?

Do you consider that your company might have to change the marketing activities it undertakes to be successful in this chosen country? What might these changes be?

Structure, Spelling, punctuation and grammar, referencing

Your report should be fully referenced using the Harvard referencing system

Attachment:- INTERNATIONAL MARKETING MANAGEMENT.rar