Reference no: EM132289208

1. Which of the following statements describes an inherent weakness in the use of the marginal-analysis model for establishing an advertising budget?

A) The budget is determined by management solely on the basis of what is felt to be necessary.

B) It only considers environmental factors that affect the effectiveness of the promotional program.

C) The budget is often set according to the FIFO method.

D) It is unsuitable as a basis for budgeting only in the case of direct-response advertising.

E) It assumes that sales are determined solely by advertising and promotion.

2. Which of the following is true of a creative boutique? Question 57 options:

A) They lack creative personnel such as copywriters and artists.

B) They are headed by a media buying director.

C) They have lesser access to creative talent.

D) They lack media, research, and account planning capabilities

E) They have an inherent disadvantage of being cumbersome and time-consuming.

3. Juan goes to a large electronics retailer to get information on an upcoming television purchase. He discusses his purchase with a retail salesperson who is not under the direct control of the television manufacturer. Which of the four basic categories of touch points does the retail salesperson represent?

A) customer-initiated touch points

B) intrinsic touch points

C) distributive touch points

D) company-created touch points

E) unexpected touch points

4. True or false. Jurisdiction in federal court is determined by state diversity law.

5. Why is international marketing research generally broader in scope than domestic marketing research?