Reference no: EM132382168 , Length: word count:1500
MAR6815 Marketing Management Assignment - University of South Florida, USA
You are to write a brief marketing plan for the product or service of your choice. You are to select any product or service that was not the topic of your group project for this course. Please clearly identify the product or service you have chosen as your focus.
Note - I would like it to be based on an athletic clothing line e.g. working out apparel gear. Please note the company of the athletic apparel is based out of Tampa, FL.
1. Describe your product/service.
2. Describe the environment in which this product/service exists.
3. Describe the competitive situation that this brand faces and explain how that affects your marketing plans.
4. Identify the key attributes on which your product will compete. Explain why these attributes are the best to use.
5. Identify the primary target markets for this product/service and explain why these target markets should be the first pursued.
6. How will you position this product/service? Why will this positioning plan be appropriate to achieve the goals of your marketing plan?
7. What product/service development is needed? Why?
8. Describe pricing plan that you will employ and explain why it will be successful within the chosen target markets.
9. Describe the distribution plan that you will employ and explain why it will be successful within this target market.
10. Describe the promotion plan that you will employ and explain why it will be successful within this target market.
11. How will you use customer experience to enhance the value of your offering? Why will your plan work?
12. What outcomes would you expect if each of the recommendations you have developed are followed? Explain why you expect these outcomes.
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: MAR6815 Marketing Management Assignment Help and Solution, Homework Help, University of South Florida, USA - Describe your product/service
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