Reference no: EM132812280
MAR023-6 Thriving in a Competitive Global Context - University of Bedfordshire
Learning outcome 1: Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation's competitive business strategy in a global context.
Learning outcome 2: Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.
Topic - Airline OMANAIR
Requirement:
Executive summary,
Recommendations,
Use robust industry
examples to support the points.
Reference have to be From Books, Reports, Journals 20 and above and alphabetical,
Harvard Style
Task:
During this unit you will have understood that many international businesses operating within a globalised world can be exposed to different types of risk. Consider the following question: Critically evaluate the major strategic risks that can impact a global business and identify potential risk responses. You MUST use robust industry examples to support the points you make. Important note: you must select one specific industry to focus your answer on.
In order to pass Assessment 1 you will need to:
- Deliver a report that includes a detailed analysis that identifies the primary strategic risks facing an international business in your chosen industry.
- Analysis requires you to identify appropriate risk responses.
- Develop and support your analysis by ideas and techniques drawn from academic theory and up to date research.
Attachment:- Thriving in a Competitive Global Context.rar