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MAR023-6 Thriving in a Competitive Global Context - Majan University College - University of Bedfordshire
Assessment - Written Report
Learning Outcomes:
1. Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence theimplementation of an organisation's competitive business strategy in a global context
2. Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.
Your Task:
Imagine you are a research consultant. You have been tasked with completing the following; a) PESTEL analysis and b) Porter's 5 Forces analysis to identify the key forces of change in the global pharmaceutical industry as depicted in the Case Study.
Assessment 2 will be based on an extended case study of the Pharmaceutical industry. Please ensure that you read this case study thoroughly and please build on this case study by carrying out your own research to update and add further context to the international business environment for this particular sector.
Attachment:- Thriving in a Competitive Global Context.rar
Verified Expert
The current assignment was based on the case study of global pharmaceutical industry.The provided case study was analysed so as to evaluate the various aspects of the pharmaceutical industry.Moreover, the different factors influencing the industry and its competitiveness have been evaluated in accordance to the case study.
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