Reference no: EM13992323
Companies have to come up with many strategic decisions about their products from the beginning to the end. How much would it cost to make, launch, and—if need be—discontinue the product? But a big part of the decision-making process is also how to market the product.
Especially in times of recession, companies need to think about boosting their advertising spending rather than slashing it. Who will be responsible for the advertising campaign? Where are they going to advertise? Who is their target consumer?
For this discussion, pick a product that you use on a daily basis. It has to be a brand name (e.g., Colgate toothpaste, Dawn dish detergent).
Pitch this product in a different country. Describe the following:
Which country would you advertise in and why?
Which media would you pick to advertise in, and why?
In response to your peers, expand on their post in detail and analyze their media advertisement suggestion. Would you choose a different one? Why or why not?
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Contrast individual-organizational and group level diagnosis
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Determine the number of kanbans required
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Example of which approach for studying leadership
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Preparing a budget for presentation to the council
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Many strategic decisions about their products
: Companies have to come up with many strategic decisions about their products from the beginning to the end. How much would it cost to make, launch, and—if need be—discontinue the product? But a big part of the decision-making process is also how to m..
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Objectives of the writing change as the audience changes
: When writing to an audience, how might the purpose or objectives of the writing change as the audience changes? Please give an example.
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Explain the basic concept of supply and demand
: Explain the basic concept of supply and demand. How do changes in consumer supply and demand impact B-to-B marketing? Will each type of demand be impacted equally ? explain your answer thoroughly.
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Relationship between popular culture and mass culture
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Business on behalf of the corporation
: Which of the following is NOT involved in doing business on behalf of the corporation?
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