Many persuasion campaigns have been successful in their

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Many persuasion campaigns have been successful in their efforts to convince people that smoking cigarettes is bad for their health, drunk driving should be avoided at all times, and seat belts should always be worn. Many people who agree with these messages still smoke, drive drunk, and fail to wear a seatbelt. What types of messages should be part of a persuasion campaign to help people behave in a manner consistent with their attitudes and beliefs?

Reference no: EM13475765

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