Many companies use celebrity spokespersons

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Reference no: EM132259868

Marketing

Many companies use celebrity spokespersons (actors, athletes, etc.) because it is believed to influence sales.

The pros of this approach is that the endorser can boost both sales and awareness. However, the downside is that it can be a problem if the person’s image is inconsistent with the firm’s or brand’s image.

Discuss your view of the use of celebrity endorsements and depending on where you stand, give an example of a good or bad endorser. 250 words please.

Reference no: EM132259868

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