Manufactures and retailers with respect to sales decisions

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Reference no: EM132304176

1. Describe three conflicting interests that exist between manufactures and retailers with respect to Sales decisions.

2. What functions do brands have for brand owners and buyers? Describe briefly.

3. A Company plans to advertise in a nationwide newspaper for its product. The weighted cost per Thousand (CPMweighted) is $50. It is known that 75% of the newspaper's readers use the product category . How much does the company need to spend in order to reach 1,000,000 Readers?

4. Describe the basic idea of the conjoint analysis and name two advantages of the measurement.

5. Describe the procedure experiments need to follow and provide a brief example (of your choice) how to design an experiment.

6. Name two heuristics to determine the communication budget. Describe shortly problems that come along with the heuristic approaches.

7. A Company plans to analyze the relationship between customer satisfaction and Sales for its customer base. Discuss how the company should design a market pesearch project that provides an answer to the question. Provide pros and cons of the approach you choose.

8. High-tech product innovations usually invoke high costs for Research and development (R&D). Discuss briefly what pricing strategy companies should choose for this Kind of products.

Reference no: EM132304176

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