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A healthy fast-casual restaurant that offers only vegetarian and vegan meals insists on portraying organic ingredients in its advertisements, charges a higher price for its meals and has a rigorous quality control proces to ensure the cleanliness of its facilities. What strategy is the manufacturer using to deliver superior value to customers?
A. Incorporating valuable tangible features
B. Focusing on valuable intagible features
C. Signaling value by targeting sophisticated buyers
D. Increasing value by lowering the buyer's overall cost
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