Manufacturer of expensive luxury automobiles

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Reference no: EM132229001

For years Ferrari has been known as a manufacturer of expensive luxury automobiles. The company plans to attract the major segment of the car-buying market that purchases medium-priced automobiles. As Ferrari considers this trading-down strategy;

1. What branding strategy would you recommend?

2. What are the trade-offs to consider with your strategy?

3. In your opinion, should Ferrari pursue this trading-down strategy?

1. What company, in your opinion, provides the best services to their customers? Why?

2. What company, in your opinion, does not provide the best services to their customers? Why?

3. What would you advise this company to do to be able to provide services at a higher quality level and improve their overall customer satisfaction scores?

Reference no: EM132229001

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