Manufacturer of disposable diapers

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Imagine that you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. You CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decision in Brazil can be delegated to local managers. Why might she be wrong?

Reference no: EM132222179

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