Reference no: EM132282691
1. Manipulation involves guiding people's behavior without their awareness or consent.
True
False
2. Manipulation is particularly heinous when it targets vulnerable people like children and the elderly.
True
False
3. Deception and manipulation are wrong because they target people who are already predisposed to purchase a product.
True
False
4. The fact that many people are unwilling to buy generic brands and opt for the more expensive name brands is the result of manipulative advertising.
True
False
5. Tylenol's advertising campaign that focused on the large percentage of hospitals that use its product is an example of deceptive and manipulative advertising.
True
False
6. The only proper way to determine if advertising is manipulative is to discern the intent of the advertiser in launching an ad or campaign.
True
False
7. Economist John Kenneth Galbraith argued against the idea that contemporary marketing creates demand rather than responding to it.
True
False
8. The crucial point in the claim that marketing creates demand is that it is an attack on consumer autonomy.
True
False
9. Mark all of the following that represent useful conceptions of autonomous desire.
The desire is not rejected or repudiated upon rational reflection.
It denotes a second-order capacity to reflect critically on first order preferences.
It does not give way to therapeutic shopping.
10. According to Richard Lippke, autonomy can be and is undermined by the meta-messages that advertising carries.
True
False
11. Select each of the following that constitute marketing targeted at vulnerable populations.
Persuasion that appeals to fears, anxieties, or whims of vulnerable people.
Advertising aimed at people predisposed to greater risks of harm than normal.
Advertising aimed at those who are likely to be uninformed.
Select all true statements.
12. Marketers targets populations and not individuals.
Manipulation in sales cannot be excused by saying it was unintentional.