Managing the marketing strategy process

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Reference no: EM132192777

Marketing class

Managing the Marketing Strategy Process Topic

With the advent of mobile technology, new avenues have been opened to marketers to reach their target markets in new ways.

Pizza Hut is the world’s largest pizza chain with more than 10,000 restaurants in 100 countries. It was also one of the top 35 U.S. Internet retailers. Pizza Hut is online business initiative that produces hundreds of millions of dollars in annual revenue. Specific emphasis is placed on Pizza Hut’s multichannel marketing approach to creating a unique customer experience and customer engagement platform.

Examine the company’s interactive website, and then formulate a set of well-developed and supported recommendations to the company.

Reference no: EM132192777

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