Managing organizational change and innovation

Assignment Help Management Theories
Reference no: EM132110041

Innovation and Change

Coursework Brief

The intended learning outcomes for 310 HRM will be assessed by one piece of coursework which will not normally exceed a total of 5000 words (excluding appendices). The coursework is as follows (word limits are indicative only).

Read the paper:

What We Can Learn From The Downfall Of Toys ‘R' Us By ALEX MOORE

After reading the paper you are required to write a 5000 word essay which addresses the following:

Task 1 (CW 2500 words)
Provide an analytical review of the paper outlining the main themes and issues discussed and implications of these for managing organizational change and innovation.

Task 2
Drawing on other journal papers and academic materials critically evaluate the extent to which address the implications you have identified within both tasks.

Provide some conclusion and recommendations which address the implications you have identified within both tasks.

Your answer should present a balanced mixture of theory and practice and refer to practical organization examples.

The assignment should be 2500 words in length, plus and appendices, references and bibliography.

Introduction
Toys R us
- Brief introduction
- What are the areas that you will be covering? -> Model (Mention what models we use)
2) Analyze the case study
- Go in detail about toys r us
- critically evaluate the case study
- why they fail in US(due to technology)
- 100k into the reason given -> counter argue
3) Identify learning objective
4) Recommendations

Attachment:- Case study.rar

Verified Expert

This assignment is based upon the Toys r us and its marketing strategy to generate revenue by implementing unique ideas such as digital marketing and eCommerce.With the above case study we have found that the fall of the giant retailer of toys, Toys r us has created a sensation in the market.

Reference no: EM132110041

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