Managing new categories or subcategories

Assignment Help History
Reference no: EM131443179

We can certainly see the financial rewards for those organizations that successfully create a new category or subcategory within their industries. The easiest example is the continuous progress within the computer industry as we have seen the Desk top computer change to the PC and now to the iPad and smart phones. That organization who continues to create new categories and subcategories will continue to have a tremendous advantage over their competitors.

Read chapter one, Brand Relevance,

1) What firms have done well at creating and managing new categories or subcategories? (Use Apple as an example)

2) Identify categories or subcategories for which the brand relevance model has prevailed. What are the characteristics of those markets? (Use Hulu as example)

Reference no: EM131443179

Questions Cloud

What are the major themes of the work : What are the major themes of the work? What is the artist trying to suggest and what techniques does the artist use to get his or her message across? Why these techniques?
Explain the role of the fourteenth amendments : Explain the role of the Fourteenth Amendment's due process clause regarding confessions.Distinguish between credibility and competence of a witness. Explain what it means to require the prosecution to disclose exculpatory evidence. What are the con..
Analysis of the amazon organization and drone delivery : Explain a competitive analysis of the Amazon organization and Drone delivery. Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
Describe the cultural influences : Describe the major life events of the theorist that you feel influenced his or her personality development. Describe the cultural influences that had an influence on the chosen theorist's personality development
Managing new categories or subcategories : 1) What firms have done well at creating and managing new categories or subcategories? (Use Apple as an example) 2) Identify categories or subcategories for which the brand relevance model has prevailed. What are the characteristics of those market..
Which of given characteristic of oligopolistic industries : Which of the following are characteristic of oligopolistic industries? a. a large number of firms b. few firms c. a high degree of product differentiation d. high barriers to entry e. free entry and exit f. mutual interdependence.
Are they appealing to you or do they repulse you : "Atman is Brahman" and "That One, Thou Art". What do you think of these Hindu answers to questions about the Self and God? Are they appealing to you or do they repulse you? Why? Do you see any truth in them? Why or why not
Summarize the arguments for and against plea bargaining : Summarize the arguments for and against plea bargaining.Explain the right to a speedy trial and the remedy for a violation of the right.Describe the purposes of the Sixth Amendment's guarantee of a public trial.
What product inspired the consumer information provided : Company web sites have become knowledge centers, allowing brands to become authorities on different topics. Choose any Fortune 500 Company, and find one that has consumer knowledge included in their web site and in a 3 page essay, answer the follo..

Reviews

Write a Review

History Questions & Answers

  History of imperialism and colonialism

Discuss the specific connections between economic development and imperialism in the latter half of the 20th century.

  Explain immigration to america

Explain immigration to America during the half of 19 th century

  American society in the making

American Society in the Making

  Conditions of late 19th century worker

Some historians considered the industrialists of the late 19th Century to be captains of industry while others considered them robber barons. Which view do you believe to be correct and why.

  Explaining the transition of humankind

Explain the significance of the transition of humankind from a hunter-gatherer society to a food-producing society. Include the following: A description of the Paleolithic era

  Tombs and monuments

Tombs and Monuments: Compare an aspect of the tomb of Emperor Shihuangdi with the burial tombs of other cultures, such as Egypt or Mesopotamia. Explain whether you think the emperor's elaborate tomb was motivated by power or religious beliefs.

  Accomplishments of egyptian female

Can anyone educate me regarding one distinct Mesopatamian and one Egyptian female and their accomplishments?

  Describing the characteristics of mesopotamia

What are the characteristics of the first civilizations of 5000 years ago? Especially in Mesopotamia.

  Explaining the vulnerability of mesopotamia

Determine why Mesopotamia was so vulnerable.

  Difference between egypt and mesopotamia

Some have said that the strength and endurance of the Empire and the regular, dependable recurrence of the Nile flood gave the artists-craftsmen a sense of consistency that profoundly influenced the nature of their artistic creations.

  Characteristics of first civilizations

What are the characteristics of the first civilizations of 5000 years ago( especially in the Mesopotamia)? what makes these groups "civilized" as opposed to prehistoric peoples?

  Growth and change in society

Cultures of Mesopotamia, especially Summer, and Egypt. How cultures change over time.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd