Managing international operation

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From a Marketing perspective, how are you going to introduce your product which is a Media Group service into your country of operation?

-What basic Marketing strategy are you going to pursue; standardization or customization?

-Name one key element and why it is important when viewing the 4 P's of the marketing mix in your host country.

-What do you think will be the biggest challenge in managing your international operation. Especially in an African country.

Reference no: EM132989779

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