Managing brand adolescence case

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Reference no: EM131951382

Wrigley's eclipse gum: Managing brand adolescence case

Digital Marketing Paul Chibe is considering using digital marketing as part of Eclipse's Year 2 IMC campaign. He is debating between using banner ads and/or search engine optimization (SEO) to promote Eclipse online. What would you recommend Paul? Explain.

Reference no: EM131951382

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Managing brand adolescence case : Digital Marketing Paul Chibe is considering using digital marketing as part of Eclipse's Year 2 IMC campaign.
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