Managers try to build trust with their foreign counterparts

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International business managers try to build trust with their foreign counterparts, whether it’s a customer, supplier, or partner. How would you suggest they do this, especially in light of todays volatile political environment? Why is trust important to the long-term relationship, and what might it mean to managing the risks of international business? What assurances can an American business give?

Reference no: EM132199308

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