Managerial research methods

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Reference no: EM131067659

Managerial Research Methods

Read the attached case: The Doughnut Dilemma. Answer the questions below.

1. What is the problem statement?
2. Identify the abstract constructs that are measured through operationalization. What rating scale was used to measure them?
3. Is the study exploratory, descriptive or causal? Give a reason for your choice.
4. What is the unit of analysis?
5. What data collection method is being used?
6. What statistical method is proposed to analyze the data?
7. Which questions in the questionnaire need to be recoded?
8. State the level of measurement (nominal, ordinal, interval, or ratio) for:
a. Questions 1 - 23
b. Questions 24, 25, 26, and 27.

Reference no: EM131067659

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