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As a professional trainer in the hospitality industry, you have the growing challenge to provide continuous professional development on every level of the organisation, including top management. Although the CEO of the organisation may be committed to continuous, lifelong learning he or she has time constraints and may be concerned about whether programmes are going to be relevant to organizational and personal growth objectives or whether the content is sufficiently challenging. Most participants in executive education are already "well-educated, have broad conceptual knowledge, and specific domain knowledge associated with their industry, company, and position. Those fortunate enough to participate in executive education are likely to already be high performers" (Cannon & Gustafson, 2002:411).
Managerial development needs
To stay on the cutting edge, organisations must seek out continuous learning for managers and corporate leaders. Factors motivating corporations to invest in executive education include globalisation, new variations of alliances and partnerships, and technology advances.
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