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Managerial and market research

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Complete an analysis of the Harvard Business Review "General Motors: Packard Electric Division" case in Chapter 6 which starts on page 61. Below are the steps in the case analysis process.

1. Determine if the case deals with a specific problem, is organized around an explicit decision, expresses a judgment, or requires the application of specific rules.

2. Apply the case study process.

a. Read the opening and closing paragraphs to determine the big picture and the specific information needed.

b. Scan headings and read sections with valuable information.

c. Examine exhibits and illustrations.

3. Develop a solid hypothesis. Provide evidence from the case, including exhibits, to support your hypothesis.

4. Explain what actions are necessary. To do this, read the case and gather support for your hypothesis.

5. Defend why your hypothesis is better than the other alternatives. What are the strengths and weaknesses of your hypothesis and the alternatives?

6. Explain what follow-on actions are required.

Attachment:- General Motors-Packard Electric Division.rar

Reference no: EM133073876

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