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Manager set for the coats

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Reference no: EM131512887

A Boutique store is selling a new style of winter coats in preparation for the winter season. The store's manager thinks that consumers' willingness to pay for a coat is $65 each, but she is not confident in her estimate. She wants to sell the coats within the next 6 months, before winter ends, because after that she needs to make room in the store for the next year's styles. What price should the manager set for the coats?

  • $55
  • $64
  • $65
  • $75

Reference no: EM131512887

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