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Your selected portfolio company for assignment#1 has just announced that it will be expanding into an Asia-Pacific country (e.g. China, Malaysia, Singapore, Japan, etc). You have been asked by your management to make recommendations for the organizational design of the company at the new host country/region.
Reflect on the organizational design of the company at its base location. What organizational design did the company choose in the overseas country and what are the reasons for that choice?
Explain Clarification of E-commerce and outlining the main points as well as the implications for the future of internet regulations
Describe the term marketing research.
How can price negotiation be used as a means for effective customer relationship
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors.
Explain Segmenting the Market and Target Margeting and Distinguish between the terms market segmentation and target marketing and Include a brief definition of the concepts.
the terms innovation and commercialization are commonly used in a number of overlapping ways to refer to the process of
what should a company consider when attempting to develop a new product? can you think of some new products that have
Creative strategy is part of ‘how do we get there?' Discuss, broadly, the difference between rational and emotional appeals.
Proposal for the Survey on Men's Clothing by a Men's Magazine
Google is widely known for its workplace creativity and innovation within the technology field. Briefly describe Google, its mission, and its business model
Assess the potential for your company's overall performance in relation to the marketing plan objectives
If Atrium can sell 7,500 tee-shirts from its Web page, what's the break-even price for online operation? At this price, what is the break-even volume? If a manager came to you with the calculations you did above that suggest profitability of onlin..
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