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Management role in transformational change

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Reference no: EM13809475

What is driving the need for this transformational change? (240-300 words)

  1. Why is this considered a transformational change?
  2. Why can the firm not just keep doing what it has been doing?
  3. What is management's role in the transformational change?
  4. Are there easier alternatives to accomplish the goal of remaining competitive?

Reference no: EM13809475

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