Management of relationships and customer experience

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Reference no: EM132387563

Discussion question: Is the management of relationships and customer experience only something for a limited number of firms in high luxury or premium environments such as; hospitality, high end retail, or technical markets? Or, is it something that all firms need to manage, even if they operate in low involvement, utility type service environments? Discuss how CRM systems attempt to enhance relationships in various organizational settings.

Reference no: EM132387563

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