Management of campbells soup company is asking you for a

Assignment Help Management Information Sys
Reference no: EM13382818

Management of Campbell's Soup Company is asking you for a marketing plan to launch a new product, but first some background. According to Campbell's, Soup lovers across America consume more than 10 billion bowls of soup each year- and, by a wide margin, their favorite soups are Campbell's condensed soups in the familiar red and white can. Our three most popular varieties are Chicken Noodle, Tomato and Cream of Mushroom, which are among the top 10 food items sold in grocery stores every week.

Campbell is also known for its popular, ready-to-serve varieties. Campbell's Chunky soup offers a nutritious way to satisfy hearty appetites. Campbell's-Select Harvest-soup features high-quality ingredients, proprietary stocks, no artificial flavors, and no MSG.

Other soup offerings include Campbell's-soup in microwavable bowls and Campbell's

Soup on the Go microwavable cups, good for eating at work and on the go. Our Campbell's-Slow Kettle- Style soups feature an extraordinary taste with a perfect combination of authentic ingredients you'll want to slow down for.

In 2012, the company had revenue of $7.7 billion and today offers products in a wide variety of

categories, including:

- Pace Southwestern style sauces

- Prego pasta sauce

- Swanson frozen foods

- V8 juices, and

- Pepperidge Farm breads and other baked goods.

It also has other brands for international markets.

Campbel's management has decided to diversify into a new product category, bottled salad dressings. The company believes that it can leverage its relationships with suppliers and supermarket chains to make this new product a success. It has decided to start with the most popular flavor in the USA, ranch,2 which is thick and creamy.

Campbell's has no idea about how to introduce this new product. That is where you come in. The company sees a big opportunity to increase revenue by entering a growing market, because of the relationships mentioned above, their food-marketing prowess and financial resources. They may have other pertinent strengths as well. Based on this information and what else you may know about Campbell's Soup Company, answer the questions beginning on the following page to start a promising marketing plan to introduce ranch dressing.

1. Identify two or three (no more!) strengths of Campbell's which will help the company succeed with the new ranch dressing.

2. Select one target market for the new ranch dressing, and answer the following about it:

a. What distinguishes those buyers from other customers?

b. How would you further describe them?

3. Describe the important aspects of the consumer behavior of your target market regarding the new ranch dressing. Use the following page if necessary.

4. Justify your answers to question.

5. Recommend how Campbell's should position the new ranch dressing

6. Justify your answer to the previous question.

7. Recommend four (no more!) product decisions for the new ranch dressing.

8. Justify your answers to the previous question.

Reference no: EM13382818

Questions Cloud

Problem 1a horizontal steel pipe having a diameter of 5 cm : problem 1a horizontal steel pipe having a diameter of 5 cm is maintained at a temperature of 50degc in a large room
Imagine you are a marketing consultant brought in to help a : imagine you are a marketing consultant brought in to help a company who has a product that is so successful they cannot
A full revolution press has 100 rpm flywheel rotation the : a full revolution press has 100 rpm flywheel rotation. the press is equipped with tow hand trip devices mounted on the
A painter is standing on a work platform that is 27 feet : a painter is standing on a work platform that is 27 feet above ground level. for fall protection the workers safety
Management of campbells soup company is asking you for a : management of campbells soup company is asking you for a marketing plan to launch a new product but first some
Research the following laws that relate to computer crime : research the following laws that relate to computer crime. write a 12-16 page paper discussing the role they play in
Atlanta home loan - control failureuse the nine-step case : atlanta home loan - control failureuse the nine-step case analysis method as instructed in the required.requiredyou are
Harold is a pharmaceutical sales manager with ipsys the : harold is a pharmaceutical sales manager with ipsys. the company produces generic versions of pharmaceuticals that have
Calculate the potential energy of a rock with a mass of 55 : calculate the potential energy of a rock with a mass of 55 kg while sitting on a cliff that is 27 m

Reviews

Write a Review

Management Information Sys Questions & Answers

  The role of integration in systems developmentthis solution

the role of integration in systems developmentthis solution provides the learner with an understanding of the role that

  Digital technology coefficient of variation assessment of

digital technology coefficient of variation assessment of risk increasingdigital technology wishes to determine its

  Important information about quality control amp supply

important information about quality control amp supply chain managementuse the library corporate web sites and other

  Organizations are becoming more socially conscience

Organizations are becoming more socially conscience or less - Do you think organizations are becoming more socially conscience or less?

  Use of technologydo a chronology of your use of technology

use of technologydo a chronology of your use of technology. for example make a timeline and identify when you first had

  Copyrights and patents for computer programs1 what is the

copyrights and patents for computer programs1. what is the difference between a copyright and a patent on a computer

  Experience of using information technology

Show your experience of using information technology Max 500 words - Using information and communications technology

  Question about global logistics and what are the challenges

question about global logistics and what are the challenges posed by global logistics? how can an organization meet

  Complete as to conversion costs

Charley Company's Assembly Department has materials cost at $3 per unit and conversion cost at $6 per unit. There are 9,000 units in ending work in process, all of which are 70% complete as to conversion costs.

  Key supply management issuesmy boss was hired as vice

key supply management issuesmy boss was hired as vice president of supply management for the company and was told by

  What is operational excellence

What is operational excellence? Why is it important - Operational excellence means that, if people run a business, they will be able to react instantaneously when a customer places a large order or when a shipment form a supplier is delay.

  Business help supply chain management1 identify the

business help supply chain management1. identify the existing supply chain management process in starbucks.2. describe

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd