Management is assessing the world marketplace

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Chevron Corporation is one of the largest integrated oil companies in the world. Its management is assessing the world marketplace and taking steps to sustain the company’s competitive position. Chevron is studying external and internal factors that could influence its success. Faced with business competition on a global scale, Chevron is modifying its strategic business model to manage its resources more efficiently. At Chevron, as at competing companies, one of the most important resources is _________________.

Reference no: EM13852600

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