Reference no: EM133269551

Management Information System:

TOPIC:

What is 'churn analysis,' its scope, and its applicability?

References:

Churn means a customer who discontinues getting service from any service provider or products from any company or who switches from one company to another company for any service or product. Churn analysis aims at retaining existing customers and keeping them satisfied instead of inducting new customers into the customer base of a company or service provider like the telecom companies. The objectives of churn analysis are to correlate churn and customer attributes, predict future churn based on past churn, and target a retention campaign toward high-risk customers who are most likely to churn or leave.