Management first step in developing business portfolio

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Reference no: EM133735843

Question

What is management's first step in developing a business portfolio? ANSWER Unselected To assess the attractiveness of the company's various SBUs and decide how much support each deserves Unselected To determine what role each SBU will play in the future Unselected To identify the key businesses that make up the company, called strategic business units (SBUs) Unselected To add new products and units continuously so that some of them will become stars and, eventually, cash cows that will help finance other SBUs.

Reference no: EM133735843

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