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Question
What are some of the ways we can manage the distribution channel? After reviewing this week's resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a product you personally use? Be sure to explain your reasoning behind your selections.
Think of your favorite stores. What do they do that encourages your loyalty? What do you like about the in-store experience? What further improvements would you suggest
Design a research study for this reserch. Be sure to use the research process. Include a problem definition and research design.
Utilizing the information above, please discuss what represents luxury to you, why it represents luxury to you, and how does price impact that perception
Use an industry leader that has been instrumental in turning around a large company. Describe their team-building techniques and strategies used to transform their company. Use one of the following industry leaders
Explain the purpose and what you plan to identify. Define the problem or opportunity. Choose the research design type that you will use, and explain why select.
Explain Daylight Donut Service and Analyze the options available for producing the product or service for a Daylight Donut Service
Problem: Target Markets in Advertising- Determine the target customer/market(s) to which the product/service in the ad would appeal.
What are the four types of managerial useful data seen in marketing research. (This should ideally be a mix of "traditional" and recent/unconventional types.)
Identify and justify a market segment for your product in the given country that is suitable to increase export opportunities. Please justify your choice of segment using analysis to support. You should also mention any limitations of the secondar..
Using the full spectrum of segmentation variables, describe how Virgin America segmented and targeted the market for airline services.
Consider the brands of a company that has a large brand portfolio and identify specific brands that function in three of the four roles that brands may play within that portfolio: high-end prestige brands, low-end entry level brands, cash cows and..
Markerters use many types of retail strategies to efficiently use channels. How do you think the additionl of photos and visuals will impact retail strategy from the place perspective?
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