Manage marketing operations in foreign markets

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Reference no: EM132217760

Three methods can be used to select employees to sell products or manage marketing operations in foreign markets. Expatriates are persons employed by the exporting company who are asked to move or travel to foreign lands. Locals are individuals from target country. Third-party nationals are persons who lived neither the home country nor the target country. Which do you think woudl be the best suited to use in an international marketing program focusing on developing new target markets? Why ?

Reference no: EM132217760

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