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MAN303 Innovation and Entrepreneurship Assignment - Kaplan Business School, Australia

Assessment Title: Entrepreneur Interview (Written Analysis)

Your task - Individually, you are required to interview a successful entrepreneur who you admire and want to learn from. Your interview questions should be based on the content from weeks 1 to 3.

Assessment Description - In this individual assignment, you will be given an opportunity to explore the world of entrepreneurship to understand the evolution of industries and economies role of business theories of innovation and entrepreneurship in relation to theories of business innovation and entrepreneurship. This will enable you to gain an in-depth understanding of the roles of entrepreneurs in today's business world.

Assessment Instructions - Identify a suitable entrepreneur who has been in business for at least three years and someone you would like to learn about and from. They could no longer be in this business having had a successful 'exit'. This entrepreneur could be someone in a field that interests you or a role model you would like to learn from. Do not interview relatives or close friends.

Their business should be generating revenue and exhibit innovation in its products, services, systems, processes, etc. You are to prepare and conduct an interview with this person using the questions below as a suggested guide. Preparation is crucial if you are to derive maximum benefit from this assessment.

If you are unable to secure an interview with an entrepreneur, you may research an entrepreneur, but your workshop facilitator must approve this first. You will still have to use the questions provided in the "additional resources" document to structure your written analysis.

The following is a recommended approach for completing this assessment:

Step 1 - Make contact, set up an appointment and be sure to explain why you want the appointment and give a realistic estimate of how much time you will need.

Step 2 - Identify specific questions you would like to have answered and the general areas about which you would like information. (See sample questions)

Step 3 - Conduct the interview. Only record the interview with permission in advance from the subject.

Step 4 - Reflect on the responses obtained during the interview. The findings presented in your analysis must be based on primary research and can be reinforced by analysis of relevant secondary data.

In addition to this, your analysis must incorporate theories and concepts related to entrepreneurship and innovation discussed in the topics from weeks 1 to 3. More specifically:

a) Summarise the answers from the questions you asked (not writing a transcript). Include the entrepreneur's key learnings, best moments, worst moments, etc.,

b) Reflect on what you learned through this exercise. Reflect on the most important observations and insights you have gathered from these interviews. Contrast especially what patterns, differences and similarities exist between theory and real life. What surprised you the most, what was confirmed about entrepreneurship? What new insights emerged? What might be the implications for you personally, your goals and / or career aspirations?

You are required to use at least 5 sources of information that are referenced in accordance with Kaplan Harvard Referencing Guide. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as a reference list at the end of your written analysis.

You can structure the written analysis the following way:

a) Introduction (background of the entrepreneur and his/her business)

b) Findings from the interview

c) Reflections from the interview

d) Conclusion

e) Reference list

f) Appendices (transcript of the interview)

Step 5 - After the interview, make sure you send a thank-you note. This is more than a courtesy; it will also help the entrepreneur remember you favourably should you want to follow up with him or her at a later time.

Attachment:- Innovation and Entrepreneurship Assignment File.rar