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An advertising agency has been doing work for a client selling widgets. The three-month campaign has produced a low correlation between advertising expenditures and sales for its client. Hence, the client is considering firing the ad agency. The ad agency counters that consumer sales are not a fair assessment of the effectiveness of the ad campaign after only three months. They counter with an analysis of advertising expenditures in relation to number of requests for information about the widgets; number of distributors stocking widgets; and number of retailers requesting shipments of widgets. The ad agency has a database with such information. What kind of analysis would best assist the ad agency in making their case for the effectiveness of their ad campaign?
identify two companies in unrelated industries that use tpm approaches to ensure reliability in the products or
Discuss a specific case that defines death. Is this a universal definition, or should such matters be determined on a case by case basis?
what is the relationship between marketing ethics and organizational performance?what are the elements of a strong
What are Zara's global strategies? How does the global legal landscape alter, if any, the execution of Zara's global strategies
Airlines lose thousands of checked bags every day, and America South Airlines is no exception to the industry rule. Over the past 6 weeks, the number of bags "misplaced" on America South flights has been 18, 10, 4, 6, 12, and 10.
In what way does research influence policymaking
You drop in at a lunchtime discussion among several of the manufacturing supervisors. Most of them have been around for years. They have been discussing how their own performance evaluation criteria may change with the transition to more modern te..
Describe the kind and strategies of control applied by your manager to control the employees' job. Be specific by showing examples. In case you are not working, please, refer to your last job. Evaluate the control system applied by your manager by fo..
What are the specific inputs and outputs of your operation? Describe in detail at least 5 inputs and at least 2 outputs. Is demand for the products/services stable or fluctuating? How is capacity planned to meet demand?
The employee credit union at State University is planning the allocation of funds for the coming year. The credit union makes four types of loans to its members. In addition, the credit union invests in risk-free securities to stabilize income. What ..
The average employee in the United States is now 40 years old. Depending on your age you may view this in different ways, but one thing is evident, the workforce is aging. If you look at it historically, 40 is really on the high side. With this chang..
The new lanes also require $100 in capital costs. Assume that the new lanes ar always in use for 8 hours per day (1 shift) and that a worker makes $10.00/hour. What is the multifactor productivity for each system?
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