Reference no: EM132287985

You will prepare a comprehensive 3-page proposal based on the research done in Assignment #1. For this assignment you will build upon the work you did in assignment #1.

You need to identify what innovations & investments (think beyond the obvious) are necessary to help the company achieve an improved financial performance, increase global market share, and secure competitive advantage in the future.

Consider yourself a management consultant; you need to make a recommendation to the company regarding which areas are key to making strategic investments and pursuing innovation in order to achieve the greatest success possible in the future.

What change initiatives would you create and why?

The result of your research will be your recommendation regarding where the company selected should be making strategic capital investments.

You goal is to make as compelling a case as possible regarding what types of strategic investments should be made to ensure the company;s future success. Where should they invest and why?

What will be the expected "pay-back" to the company from making these investments?

What might be the consequence of NOT making the recommended investments? Provide a professional rationale using publicly available information and analysis to support your recommendations.

Your grade will depend less upon your financial analysis and more upon how convincingly you present the rationale for your recommendation.

Are you covering the key questions / concerns that a Board of Directors would have when considering whether or not to endorse your recommendation. Include an introduction, a conclusion, and a references page Use a minimum of 3 credible sources that are cited within your proposal.

Include proper citation of any graphs or figures that you do not create yourself. Be formatted according to the 6th edition of APA.