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An old friend of yours has been making and selling vitamin-fortified smoothies to acquaintances and friends of friends for some time. He is now thinking about opening a shop in a small college town, but he is worried about whether just having a great smoothie is enough to be successful. Knowing that you are a marketing student, he’s asked you for some advice. What can you tell him about product, price, promotion, and place (distribution) strategies that will help him get his business off the ground?
In December 2008 Siemens, the large German electronics firm, agreed to pay $1.6 billion in fines to settle legal suits bought by the U.S. and German governments. The governments asserted that Siemens had used bribes to win business in countries aroun..
Do you find that organizational diversity challenges mirror societal diversity challenges?
What assumptions about the relationship between the company standards and those of the customer are made by internally-oriented definitions of quality? What are the differences and similarities among the philosophies of Deming, Juran, Crosby, and T..
Choose three of the leadership managerial roles and explain how Rick Federico might use them as head of PF Changs?
What are the two aspects to implementing the six-sigma concept?
Different races now or likely to be in the workforce of the future, based on the U.S. populations racial demographic changes. Particular issues that create tensions among the different groups
Cell Phone Bills the average monthly cell phone bill was reported to be $50.07 by the U.S. Wireless Industry. Random sampling of a large cell phone company found the following monthly cell phone charges: At the 0.05 level of significance can it be co..
What will be the average inventory of fuel in his 35,000 gallon tank?
What is "slack" and why is it important. Why is activity-on-arrow (AOA) or activity-on-node (AON) of significant value to the project manager
Identify at least four forces in the general environment of organizations and provide an example of each for an industry or business. How do these forces differ from the external stakeholders in the task environment? What is MBO? Describe the process..
Identify a company in the media or with which you are familiar that operates ethically. What are the reasons this company/organization is ethical?
Develop a spreadsheet model and a corresponding data table to find the best order quantity among the given alternatives.
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